Outsourcing is a trend that is at the intersection of two major structural tailwinds:
1) the rise of the cloud environment and
2) transition to hybrid and remote work.
The concurrent rise of these two microtrends allows companies to be decentralized and access talent on a global scale. This has created a unique environment that is well-suited for outsourcing firms, which we expect will grow strongly going forward.
Outsourcing helps solve labor supply imbalances, such as the need for skilled and/or cheap labor. Furthermore, not all outsourcing firms are the same and some are positioned better than others for the current environment.
In the following analysis, I discuss three different firms across the outsourcing market: Grid Dynamics, TaskUs and Fiverr. Each of these firms is uniquely positioned to address different types of labor demands, such as the need for highly technical labor (Grid Dynamics), lower cost labor (TaskUs) or freelance workers (Fiverr). I begin my discussion with Grid Dynamics, the firm we believe is best positioned to outperform in the current environment.
Grid Dynamics: digital transformation trend drives demand
The outsourcing firm we like best is Grid Dynamics (Grid, ticker: GDYN), a $2.5 billion company that was founded in 2006 in Menlo Park, California. Grid is focused on outsourcing highly technical labor to work on big ideas such as NoSQL, cloud computing, and AI/machine learning. The firm’s sales are accelerating and its business structure is low risk, which we believe sets the company up well to capture share in enterprise-level digital transformation, a $700 billion market that is expected to grow at a CAGR 22% for the next decade.
Grid is capturing share in this massive market, demonstrated by its robust 120% YoY growth rate in the most recent quarter. As shown below, enterprises are rapidly migrating to the cloud and digitally transforming their businesses, and we are in the early stages of this massive secular shift impacting nearly every business.

We can proxy the pace of demand for digital transformation by looking at FAANG+M Capex. As enterprises migrate to the cloud and digitally transform their businesses, this spurs capacity expansion at FAANG+M. As shown below, the major cloud providers are ramping capacity expansion. For instance, FAANG+M Capex increased 34% in Q3 to $36 billion and has increased 30% or more for 4 consecutive quarters.
Furthermore, FAANG+M capex is up 42% in the last twelve months to $132 billion. To put this into perspective, this would rank 59th in global GDP if FAANG+M capex was its own country. This analysis helps illustrate how digital transformation is a massive trend that is growing very fast, and Grid is uniquely positioned to benefit from this secular tailwind.

Grid’s Opportunity
Grid Dynamic’s clients are primarily US based, but only 10% of Grid’s workforce is based in the US. In fact, 90% of its employees are based overseas in Central Eastern Europe (CEE), a region that is known for its STEM expertise, especially in programming and computer science.
Grid explained in its 10K that its supply of CEE labor gives it a competitive advantage in the current environment due to its focus on STEM (emphasis added):
“CEE is increasingly known for the quality of its software development talent, enabled in part by decades of focus on fundamental STEM disciplines in higher education. CEE-based teams and individuals are frequent winners of programming contests such as the ones held by the Association for Computing Machinery, or ACM, TopCoder and Kaggle. Grid Dynamics believes that this disparity between the supply and demand for technical talent can be a significant opportunity for Grid DynamicsGrid Dynamics believes that this disparity between the supply and demand for technical talent can be a significant opportunity for Grid Dynamics”
According to DataArt, CEE-based programmers placed 1st, 2nd or 3rd 73 times in the five most prestigious programming competitions in the world, or nearly half of all podium spots available (2011-2020). These competitions are intense, and the most recent competitions had 182,000 registered participants. CEE’s success in these competitions highlights the regions expertise in programming, a skill that is in high demand due the rapid rise in digital transformation discussed above.

A growing digital economy, accelerated by the rise of cloud computing and remote work, is a driving force behind heightened demand for highly skilled programmers, regardless of nationality. Grid explained in its 10K that it “targets the top 10% of technical talent from top technical universities. Nearly 100% of Grid Dynamics’ engineering personnel have advanced degrees in computer science”. We can see that Grid’s labor supply is in high demand, as sales recently accelerated to 120% YoY growth, and there are signs that this acceleration may continue into Q4. I discuss Grid’s recent financial performance in more detail below.
On top of providing access to highly skilled (and cheaper) global talent, Grid is also benefitting from a unique dynamic as job openings in the US have reached record highs (shown below). For instance, a recent Gartner survey highlight that “IT executives see the talent shortage as the most significant adoption barrier to 64% of emerging technologies, compared with just 4% in 2020”.
Software Developer Salaries in USA v Eastern Europe

10-Year Trend in Number of US Job Openings (in thousands)

Grid is well positioned to benefit from the rapid rise of cloud computing, transition to remote work and the supply imbalance of labor in the US. Grid’s supply of highly technical labor should do well going forward, especially as companies accelerate their digital transformation. Highlighting its strength in digital transformation, Grid Dynamics recently earned Google Cloud Premier Partner Status, a status reserved for the top 3% of Google partners. Grid was also labeled a leader in midsize software development service providers by Forrester (below).
Midsize Software Development Service Providers

Grid’s topline growth is accelerating
Due to the tailwinds mentioned above, Grid is growing rapidly and the growth is accelerating. Q3 sales grew 120% YoY to $58 million, an acceleration from the 113% and 21% YoY growth rates in Q2 and Q1, respectively. Absent recent acquisitions, organic sales grew 68% YoY or 15% QoQ to $44 million, which is well above peers (shown below) but slightly below its organic growth rate of 72% in Q2.

It should be noted that Grid’s sales declined in 2020 as spending was cut by its largest vertical (retail/ecommerce). However, this was offset with a rapid rise in its Tech, media and telecom vertical, which has increased sales by 39%, 35% and 43% YoY in Q3, Q2 and Q1, respectively. Furthermore, sales have been growing strongly on a sequential basis, and have increased QoQ every quarter since bottoming in Q2 2020.

Looking forward, management guided for Q4 sales to grow 94.2% YoY and organic sales to increase 52.7% YoY. For reference, Grid guided Q3 sales to grow 93.7% YoY and organic sales to grow 51.9% YoY. This guide may be conservative, considering Q3 sales came in well above guidance, which is typical in the tech industry. Assuming Grid beats by a similar amount in Q4 as it did in Q3, then Q4 sales will accelerate, as well.
Earnings are also robust as gross margin increased 125 bps YoY to 44% which was well above the three-year average of 40%. EBITDA (not adjusted) turned positive in Q3 and YTD adjusted EBITDA is up 227% YoY from $8 million to $27 million, which resulted in an adjusted EBITDA margin of 19%. Q3 adjusted EPS increased 120% YoY to $0.11/share, which beat estimates by 40%.
Grid also has a strong balance sheet and cash is its largest asset at nearly $200 million, or 65% of total assets. The majority of Grid’s customer contracts are under low-risk master service agreements (MSA), which carry little to no risk of cost overruns. Contract types are often an overlooked area for service providers, but high-risk contracts such as fixed-price contracts, can temporarily juice sales but can result in large losses in the future. Grid’s ability to accelerate growth and capture market share while utilizing low-risk MSA contracts is a sign of strength.
Risk
A key risk with Grid Dynamics is its small size and high customer concentration. Grid’s top 5 customers accounted for 42% of sales in Q3, while its top 10 customers accounted for 58% of Q3 sales. However, this is improving, and its top 5 and 10 customer concentration is down from 60% and 78% in Q3 2020, respectively.
Furthermore, Grid is exposed to foreign currency risk as it is paid in US dollars but pays its employees in their local FX. However, Grid has agreements that pay employees in a US equivalent amount, which naturally hedges foreign currency risk to a degree.
Another risk is reputation risk. Providing a service (such as outsourcing) is highly dependent on having a strong reputation and any damages to Grid’s reputation could impact Grid’s ability to win new contracts. However, Grid’s management team appears sound and the CEO (who is from Eastern Europe) has been with the firm since 2014. It is noteworthy that Grid’s founder recently left the company in August 2021 and founded a new company. However, according to her LinkedIn, the company she founded is not an outsourcing firm and does not compete with Grid’s core market.
We really like Grid’s robust growth and low risk business model. Looking forward, Grid appears well positioned to capitalize on the digital transformation trend, a structural tailwind that is expected to grow strongly for the next decade. We will be watching this company closely and might initiate a position given the company’s strong fundamentals. Next, I discuss TaskUs, another fast-growing outsourcing firm that specializes in outsourcing labor to digital-native companies.
TaskUs: backend operator for the tech industry
TaskUs (Task) is a fast-growing, digitally native outsourcing firm that was founded in 2008 in the Philippines and went public this year. Task is increasingly becoming the operation infrastructure provider of choice for digitally native companies, such as Zoom, Coinbase, Facebook and others. Task’s sales recently accelerated to 64% YoY growth, and the company will likely continue to grow strongly going forward. However, Task has high exposure to risky contracts which diminishes the quality of recently reported growth, which is keeping us on the sidelines for now.
Task’s opportunity
Task focuses on providing non-voice customer service, content moderation, and annotations/transcriptions to companies in the digital economy. Task’s employees are primarily based in the Philippines and provide the operational infrastructure for its US-based digital customers.
Task explains that there is demand for its services because technology companies are focused on new products and services and “often lack the desire, expertise, scale and/or geographic presence to build the operational infrastructure to support their growth”. The company claims that since it was founded just 12 years ago, it “grew up” in the cloud environment, which allowed Task to enter the market without investing in expensive, legacy infrastructure.

The company’s model is also highly profitable and produces strong cashflows. Task was profitable throughout 2020 and sales have grown sequentially every quarter since at least Q3 2019 (earliest date of public info). This high profitability and robust cashflow generation are due to the company’s focus on non-voice, digital channels, which accounted for 94% of 2020 revenues. Task explained in its S-1 that non-voice channels allow the company to utilize resources more efficiently, driving higher profitability.

Task’s recent results and outlook
Task’s three sources of revenue are Digital Customer Service, Content Security (Moderation) and A.I. operations. Digital Customer Service provides customer care services through non-voice channels. This is Task’s largest segment and grew 64% YoY and accounted for 62% of Q3 sales.
Content Security (Moderation) deals with misinformation, offensive content, and critical policy issues. This segment experienced strong demand in 2020 during the election cycle and sales grew at a CAGR of 157% between 2017 to 2020. Content Security sales growth has since deaccelerated in 2021 and grew 34% YoY in Q3 2021 and accounted for 23% of sales.
Task’s fastest growing segment is A.I operations, which grew 145% YoY to $30 million, or 15% of Q3 sales. A.I. operations consist of data labeling, annotating and transcription services for training AI and ML algorithms. Management explained that demand is being driven by autonomous driving, which requires annotations by humans down to the pixel level.
Task’s aggregate Q3 sales increased 64% YoY to $201 million, which beat by $9 million and represented an acceleration from the 57% and 49% YoY growth rates in Q2 and Q1, respectively. On the Q3 call, management highlighted that wage pressure in the US is “pushing clients to move more quickly to an overseas delivery mode” which is driving demand for Task’s outsourcing services. On a sequential basis, sales increased 12% QoQ, which slightly lagged the 13% QoQ rise in Task’s headcount. It will be important to monitor this trend going forward to ensure that Task is able to improve efficiencies and grow sales faster than headcount growth.
Gross margin declined 251 bps YoY to 44% and adjusted EBITDA margin also declined by 70 bps YoY to 24% but beat management’s initial Q3 guide by 50 bps. The decline in margins was driven by costs related to the IPO and investments in new initiatives (Q3 call). Despite the decline in margins, GAAP net income rose 2% YoY to $12 million and adjusted EPS increased 25% YoY to $0.30/share, which was in-line with the consensus estimate.
Looking forward, management raised their full-year guide and now expect 2021 sales to increase 57% YoY to $749 million, up from the prior guide of 48% YoY growth (at the midpoint). Q4 sales are also expected to grow 55% YoY to $215 million. The Q4 guide for 55% YoY growth was an acceleration from the Q3 guide of 50%, and if Task outperforms its guide similarly in Q4 as it did in Q3, then sales will accelerate in the upcoming quarter.
Task’s recent performance has been strong as sales accelerated, margins remained robust, and guidance suggests a further acceleration in sales growth. However, there are some key risks that investors should be aware of going forward, which I outline in more detail next.
Risks
While Task has strong operational metrics, there are some key concerns that are keeping us on the sidelines for now. For instance, Task’s customer agreements include risky fixed-price contracts, meaning that Task carries the risk of project cost overruns. While not directly disclosed, we can proxy the company’s exposure to fixed price contracts by looking at the balance sheet for unbilled receivables, which are a direct result of fixed-price accounting. Utilizing this approach, it appears that around 34% of Task’s sales are from fixed-price contracts. As the name implies, the contract amount is fixed, which introduces the risk of cost overruns in the future.
Customers prefer fixed-price contracts since it passes the risk of cost overruns onto the contractor. This tradeoff can make it easier for the contractor to win new contracts but increases the risk of losses going forward. Task has a relatively high exposure to fixed-price contracts relative to peers. For instance, Grid Dynamic’s fixed-price exposure was around 10% of total sales, as Grid primarily utilizes low-risk master service agreements instead of risky fixed-price contracts (discussed in more detail above).
Task also has significant fixed expenses, which may be supporting earnings as expenses are temporarily stored on the balance sheet. For instance, Task’s Q3 capex increased 393% YoY to $15 million, or 8% of three-month sales. Furthermore, Task’s net property, plant and equipment (PP&E) has increased 27% YTD to $72 million, or 10% of total assets. This is high relative to Grid, which reported that quarterly capex was just 1% of Q3 sales and that net PP&E was 1% of total assets. A rise in capex and net PP&E may be shielding expenses from the income statement by storing them on the balance sheet, which temporarily improves margins and earnings.
Included in Task’s net PP&E is a risky account called construction in progress (CIP), which increased $9 million YTD to $14 million. Construction in progress is a unique account that is not depreciated until it is placed into service and is usually utilized by project-based companies (i.e. construction companies) and is not typically reported by outsourcing companies. The YTD rise in CIP was material and accounted 9% of YTD adjusted net income. Furthermore, the account increased by $5 million QoQ, which provided an after-tax $0.04 benefit to earnings during the quarter. Absent the sequential rise in CIP, Task would have missed its Q3 EPS estimate.
Another risk is the company’s significant customer concentration. For instance, Facebook (27% of Q3 sales) and DoorDash (11%) accounted for 36% of Q3 sales, however this is down from 44% in the year ago quarter. Task’s top five and top ten customers accounted for 61% and 76% of total sales in Q3, which also improved YoY from 67% and 81% in Q3 2020, respectively.
Task is growing its topline rapidly due to its exposure to fast-growing technology companies. However, there are risks, such as Task’s exposure to risky contract types and the rise in fixed costs such as construction in progress. The company also has higher customer concentrations relative to Grid. We will be monitoring Task going forward but will likely hold off on initiating a position until its financials de-risk. In the next section, I revisit Fiverr, a marketplace for freelancers that outperformed during 2020.
Fiverr: marketplace for freelancers
The I/O Fund has covered Fiverr in the past, here and here. Below, I will be providing an update on the company’s most recent results and how they compare to other outsourcing firms such as Grid Dynamics and TaskUs. The key takeaway is that while Fiverr has reported strong growth, there are signs that momentum in its business is slowing, leaving us on the sidelines for now.
What differentiates Fiverr from other outsourcing firms is that the firm is a marketplace for freelancers, and Fiverr does not employ the labor that it supplies. The company saw a rapid rise in demand for its marketplace during the covid-pandemic as unemployment surged and remote work took hold, which was an ideal environment for gig workers to capture share. However, engagement on Fiverr’s marketplace has slowed, which is a concerning trend for future growth. I discuss these trends in more detail below.
Recent results and slowdown in topline growth
As shown below, Fiverr’s sales have grown strongly, especially during 2020, but there are signs that momentum is dissipating. In the latest quarter, Q3 sales increased 42% YoY to $74 million, yet sales declined on a sequential basis by 1%, the first time sales have declined QoQ since Fiverr went public. Moreover, the 42% YoY growth rate represented a deacceleration from the Q2 and Q1 YoY growth rates of 60% and 100%, respectively, and represented the slowest pace of YoY growth since Q2 2019. This trend compares unfavorably to Grid and Task, which have both reported accelerating YoY growth and strong QoQ growth in the most recent quarter.

However, it should be noted that Fiverr outperformed during 2020, so its comparables are tougher than Grid and Task, which struggled during 2020. Nonetheless, markets are forward looking and enterprises having strongly rebounded in 2021, which are Grid’s and Task’s main customer cohort, while small business have struggled post 2020, which is Fiverr’s main customer cohort. The outperformance of enterprise customers relative to small business owners helps explain the divergent growth trends between Fiverr and other outsourcing firms such as Grid and Task.
Looking forward, Fiverr’s Q4 guide implies a topline growth rate of 37% at the mid-point, which would represent the slowest pace of YoY growth in Fiverr’s history as a public company. Nonetheless, while Fiverr’s sales are deaccelerating, the Q4 guide still represents 157% growth from Q4 2019, highlighting the overall strength in both Fiverr’s business and the general outsourcing market.
Continuing down the income statement, Fiverr’s gross margin slightly declined by 10 bps YoY to 83%, yet this is well above other outsourcing firms such as Grid and Task. The different gross margin profiles are due to the fact that Fiverr does not employ the labor it supplies, so its gross margins are mostly related to maintaining its software and marketplace rather than employees.
Adjusted EBITDA margin improved 180 bps YoY to 9.8%, which was well below both Grid’s and Task’s 20%+ adjusted EBITDA margins discussed above. Furthermore, the $3 million YoY increase in Fiverr’s adjusted EBITDA was entirely driven by an $11 million rise in stock-based compensation (SBC), which is a low-quality trend. This is because SBC is still a cost to shareholders, and signals that true profitability has not improved. Non-GAAP earnings increased by $3 million YoY and non-GAAP EPS of $0.19 beat estimates by $0.17, yet the beat was driven entirely by a rise in SBC, a low-quality trend.
Risks
The biggest risk for Fiverr going forward is the decline in engagement on its platform. According to similarweb.com, Fiverr’s website visits have declined 2% over the last six months, which is a concerning trend that might signal declining demand for its marketplace.

It is noteworthy that Fiverr’s sales and marketing expense as a percentage of TTM sales increased 300 bps YoY to 54% as of the latest quarter. It is concerning to see that engagement has declined despite the relatively higher levels of marketing spend. Fiverr disclosed in it 20-F that lower engagement is a key risk, stating that “if user engagement on our websites declines for any reason, our growth may slow or stall.”
Another risk to Fiverr’s growth, which applies to most gig companies such as Uber, Lyft and DoorDash, is the political headwinds around gig workers being reclassified as employees. Earlier in the year, there were headlines that the Labor Security supported classifying gig workers as employees. This development could reduce demand for gig workers and thus reduce demand.
Furthermore, as outlined in the I/O Fund’s prior analysis of Fiverr, we explained that “Fiverr benefits from high unemployment and low hiring numbers because companies are looking for ways to save money. If companies need talent on a budget, freelancing becomes the most attractive option.” The rapid improvement in the labor market could reduce demand for gig workers going forward. This trend may be causing a deacceleration in Fiverr’s business.
We chose Fiverr as a momentum play because hiring environments change and the current environment appears to favor outsourcing firms focused on digital transformation. Fiverr will likely continue to grow going forward, but the decline in engagement is a concerning trend that will need to improve before we reenter the name. In the last section, I conclude my discussion with an analysis of valuations and reiterate why we favor Grid in the current environment.
Valuation and conclusion
Below are the market cap and sales and earnings multiples for key outsourcing companies. Grid has been awarded a premium valuation relative to the peer median, yet this appears appropriate given its stronger growth rate and its exposure to highly technical labor, which is in high demand. Task appears relatively cheap compared to peers, based both on sales and earnings multiples. However, Task has exposure to risky fixed-price contracts and relatively higher levels of fixed-costs, which are high risk and warrant a lower multiple. Finally, Fiverr has also been awarded a premium multiple by the market, but this is likely due to its different business model which is primarily software based. Software companies generally receive premium multiples due to their low overhead and ability to quickly scale.

I wanted to cover outsourcing broadly and horizontally because it provides a clearer picture for what we are positioning for and why. The key takeaways are that the digital transformation trend is a massive tailwind that is driving demand for highly technical labor. Furthermore, cloud computing and hybrid work environments set the stage for outsourcing firms to capture share going forward. Grid appears to be best positioned, given its outsized growth and exposure to low-risk contracts. Nonetheless, Task, Fiverr and other outsourcing firms will likely continue to grow strongly as companies look to access talent on a global scale. We favor Grid for the current environment and may decide to add it to the momentum portfolio, but will also be closely watching Task and Fiverr for improvements in their businesses. We will keep you in the loop as we weigh these decisions.


























