In the short video discussion below, I check in on Eventbrite, a ticketing platform for events that took a hit due to restrictions put into place in response to the Covid-19 pandemic. While the company is still recovering, there are signs that Eventbrite will exit the Covid pandemic a more streamlined company with higher margins. For instance, gross margins increased to all-time highs in Q3 despite ticket volumes still below their pre-Covid levels.
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Looking forward, Eventbrite has released new products that leverage its first-party data to drive increased demand for creators on its platform. The company discussed that the majority of the tickets on its platform are free tickets, yet free event creators are still incentivized to have larger audiences. Eventbrite plans to leverage its first party data to drive demand to both paid and free events, which should further increase sales and margins going forward. Watch the short video below to find out more!