Netflix’s Q4 showed a return to double-digit revenue growth, while paid net additions came in strong at 13 million compared to guidance for 9 million. This helped global paid memberships see a fourth consecutive quarter of accelerating growth. Although Q1’s revenue guide for $9.24 billion came up just short of estimates for $9.26-$9.28 billion, it points to YoY growth of 13.2%, a 70bp acceleration from Q4 and a third straight quarter with accelerating revenue growth. The guide represents growth of 16% on a F/X neutral basis for Q1.
Notably, it’s unusual that Q1 would accelerate compared to Q4 given the seasonal, holiday period. This implies that Netflix will see a strong Q1 on a year-over-year basis for paid net additions, as well. Management stated the following: “Similar to prior years, we expect paid net additions to be down sequentially (reflecting typical seasonality as well as some likely pull forward from our strong Q4’23 performance) but to be up versus Q1’23 paid net adds of 1.8M.”
Returning to growth for average revenue per member (ARM) will be an important highlight to watch for next quarter. In Q4, Netflix raised prices for the first time in eighteen months. For reference, when we initiated our position in June of 2022, ARM was in the 7% to 8% range on CC basis. However, for two quarters in 2023, ARM was negative to flat. Management’s comments imply we will see a return to growth for ARM as we move into 2024.
Revenue and EPS:
- Revenue of $8.833 billion beat estimates by 1.38%, representing YoY growth of 12.5% and QoQ growth of 3.4%. According to analyst consensus, Netflix bottomed in Q2 of 2023 and has now returned to double digit growth through at least Dec 2025.
- EPS of $2.11 grew by 1,658% yet missed estimates by 4.95%, as net margin fell short due to “a $239 million non-cash unrealized loss from F/X remeasurement on our Euro denominated debt (due to the intra-quarter depreciation of the US dollar against most currencies).”
- On EPS, Netflix is expected to report double digit growth through June of 2025, and then resume double-digit EPS growth again in the back half of 2025, reflecting improving margins from the ad tier.
Margins:
Margins continue to expand for Netflix across the board. Operating margin is expected to further expand in 2024 from 20.6% in 2023 to 24% in 2024.
As stated in our pre-earnings writeup, thanks to the ad tier, Netflix is expected to be the FAANG which grows the most between now and 2030 in terms of operating cash flow margin (OCF), from 12.4% to 28.5% in 2030.
- Gross margin of 39.9% was more than 9 points higher than the year ago quarter at 31.2%
- Operating margin for Q4 was 16.9%, ahead of the guided 13.3% figure.
- Full year 2023 operating margin was 20.6%, ahead of Netflix’s 20% target and a 280 bp expansion from 17.8% in 2022.
- Full year 2024 operating margin is guided to be 24%. Per management: “We are increasing our full year 2024 operating margin forecast from 22%-23% to 24% (based on F/X rates as of January 1, 2024). This reflects the weakening of the US dollar vs. most other currencies since October as well as our stronger-than-forecasted Q4’23 performance and our expectation for how that will carry through 2024.”
- Net margin for Q4 was 10.6%, slightly below the guided 11.0% figure due to F/X remeasurement from the Euro, noted above.
- Full year 2023 net margin was 16.0%, a 180 bp expansion from 14.2% in 2022.
Cash and Debt:
Cash has grown handily over the past few years and this turnaround is the primary contributor as to why Netflix has returned 150%+ since the June 2022 low. If you look below, you’ll see membership was still trending down prior to 2023, yet strong cash flow carried the stock during that time period.
- Operating cash flow in Q4 was $1.66 billion, up 275% YoY. Operating cash flow margin was 18.8%, a ~1320 bp expansion from 5.6% in Q4 last year.
- Full year operating cash flow was $7.3 billion, up 265% YoY from $2.0 billion in 2022.
- Free cash flow in Q4 was $1.58 billion, up 376% YoY from $332M in Q4 last year. Free cash flow margin was 17.9%.
- Full year free cash flow was $6.93 billion, up 328% from $1.62 billion in 2022. As stated in our pre-earnings writeup, $1 billion was due to the Writers and Actors strike.
- Cash and short-term investments totaled $7.14 billion.
- Gross debt totaled $14.54 billion.
Membership Trends:
Global paid net additions were 13.12 million in Q4, a strong beat considering Netflix had guided that Q4’s global paid net adds would be approximately in line with Q3’s level (implying additions of ~8.76 million).
Global paid memberships totaled 260.28 million at the end of Q4, representing YoY growth of 12.8% and coming in handily above expectations for 10.9% growth to 255.91 million. This was a major milestone as Netflix put up growth that required a pandemic, and not many Covid beneficiaries will be able to return to their former 2021 growth levels.

Paid net additions were >2 million for each geographic segment, marking the third straight quarter in which paid net adds were >1 million in every geography.
- UCAN (United States Canada) had a big quarter with 2.81 million added compared to 1 million in the year ago quarter. ARM was up 3% YOY.
- EMEA was the biggest contributor at 5.05 million added compared to 3.2M in the year ago quarter. ARM was up 3% YOY
- LatAM added 2.35 million compared to 1.76 million in the year ago quarter. ARM was up 4% YOY
- APAC added 2.91M compared to 1.8M last year with ARM down (-5%) YOY.
Breaking this down, growth in paid net adds through 2023 has been the strongest in EMEA and UCAN, with both regions seeing strong QoQ growth in each quarter this year.

Average revenue per member increased 1% YoY globally, with a (5%) decline in APAC weighing down on 3% YoY increases in ARM in UCAN and EMEA.
Below, we breakout additional commentary about ARM from the earnings call.
Q1, FY24 Guide
Netflix’s revenue guide of $9.24 billion, though about $40 million below estimates, is pointing to another quarter of acceleration and a second-straight quarter with double-digit revenue growth. On a constant currency basis, Netflix is expecting 16% revenue growth in Q1.
The EPS guide of $4.49 was more than 9% above the consensus estimate for $4.11, driven by a strong QoQ expansion in operating margin — operating margin is forecast to expand 930 bp QoQ to 26.2%, the highest level since Q1 2021.
Netflix added that for 2024, it is expecting “healthy double digit revenue growth…on a F/X neutral basis driven by continued membership growth as well as improvement in F/X neutral ARM as we adjust prices.” Netflix also increased its 2024 operating margin forecast by 100 bp, from 22%-23% to 24%, though this was entirely driven by FX.
Ad Commentary
Netflix talked up its ads business and was optimistic about the future potential of the segment despite it not yet being a strong driver of growth.
Management said it will “continue to invest in and build our ads business” and expects “strong growth in 2024 but off a small base.” Netflix’s longer-term goal is “to make ads a more substantial revenue stream that contributes to sustained, healthy revenue growth in 2025 and beyondto make ads a more substantial revenue stream that contributes to sustained, healthy revenue growth in 2025 and beyond,” noting that scaling the ad business offers an “opportunity to tap into significant new revenue and profit pools over the medium to longer term.”
We have seen strong adoption of Netflix’s ad-tiers so far: rising from 5 million in May, to 15 million in November, and to 23 million in early January. Netflix provided more commentary on the growth of ads memberships, saying that similarly to Q3, Q4’s ads membership “increased by nearly 70% quarter over quarterincreased by nearly 70% quarter over quarter, supported by improvements in our offering (e.g., downloads) and the phasing out of our Basic plan for new and rejoining members in our ads markets. The ads plan now accounts for 40% of all Netflix sign-ups in our ads markets and we’re looking to retire our Basic plan in some of our ads countriesads plan now accounts for 40% of all Netflix sign-ups in our ads markets and we’re looking to retire our Basic plan in some of our ads countries, starting with Canada and the UK in Q2 and taking it from there.”
Earnings Call:
Discussion on ARM:
Management didn’t provide much on ARM other than to say it will grow next quarter, and that the price increases and high paid net adds in Q4 will help also contribute to a higher Q1:
Spencer Wang
Great. Thank you, Ted. I'll move this along now to a series of questions regarding our results and the forecast. First, coming from Mark Mahaney of Evercore and this is for Spence. How should we think about ARM growth going forward? Is mid-single-digit percentage increase a reasonable benchmark? And what are the factors that could create either upside or downside to that growth outlook?
Spencer Neumann
Sure, sure. Thanks, Mark. So well, first, stepping back, 2023, as a reminder, was a pretty unusual year for us. It was essentially all member-driven growth because our pricing and plans focus in '23 was on rolling out paid sharing. We had almost no price increases until late in the year in '23.
And even then, it was just a partial quarter impact. As we look to '24, as we noted in the letter for 2024, we expect healthy double-digit FX-neutral revenue growth, including growth in FX-neutral ARM. So we expect continued member growth powered by a grade slate, including the full year impact of our 2023 net adds carrying into 24 and no change to our pricing philosophy. You saw some of that pricing action already in the past quarter. And we should get some help from extra members and starting to scale our ads business.”
More on the Paid Sharing Ramp:
Given it may take until 2025 to see meaningful revenue from the ad tier, one of the more important questions asked if paid sharing is expected to continue to add more subscribers. The answer was long-winded but basically stated they do plan to do what they can to capture more paid sharing members.
Spencer Wang
Thanks, Spence. Doug also has a follow-up question around paid sharing, which I will direct to Greg. How far along are you in terms of the paid sharing benefits? Do you still believe paid sharing will add subscribers for several more quarters? And is there any way to quantify what percentage of the $100 million borrower household population have either become extra members or full paying subscribers?
Greg Peters
Yes. As I mentioned, we've gotten to the point where paid sharing, the paid sharing experience is just something we do at this point. But also, I think it's important to say that like many other things that we do, we also see a real opportunity to continue to materially improve that value translation engine. So we definitely delivered interventions to new cohorts in the last quarter. We're going to continue to deliver to new cohorts in 2024.
But increasingly, I sort of don't think about it as like going after these certain pools, but more about just finding the most effective way to convert folks who are using the service, the right call to action, the right nudge at the right time. And those might have been historical borrowers or folks that are new to the service as well. And we're going to continue to improve that engine. That will continue to improve our growth for years ahead, not just 2024.”
Partner Deal that Could Potentially Double Ad-Tier MAUs:
Spencer Wang
Great. Thanks Greg. A question from Rich Greenfield on advertising. Later this week, T-Mobile's subscriber benefit called Netflix on Us, will convert to Netflix's ad tier unless subscribers upgrade to an ad-free tier? Is it reasonable to assume that your U.S. ad-supported subscriber base will roughly double as a result of this change? And assuming it is, how quickly will you be able to fill that inventory?
Greg Peters
Yes. I won't get into the specifics of a particular deal or provide a forecast for a particular deal, but I'll just say that just as we've done for many, many years, leveraging partner channels is an important part of our subscriber growth strategy. We're applying the same techniques and approaches to scaling our ads membership. And we love having this additional tool. It's very effective, very useful for us because that lower consumer-facing price means that we got room now to bundle the ads plan into a set of lower-priced partner offerings where it was hard to make the economics work for everyone previously.
Evidence Competitors are Struggling:
“Spencer Wang
Great. And as a follow-up to that question around licensing, Ted, your competitors have largely abandoned their opposition to licensing catalog content in Netflix. We've seen, for example, NBC Suits, HBOs, Six Feet Under and more recently, a series of Disney TV titles on Netflix. Do you think your competitors should begin licensing you their new original series as well versus keeping them exclusively to their own streaming services?
Ted Sarandos
Yes. I mean I guess I'd call you back to that history again and just say we've got a rich history of helping break some of the TV's biggest hits like Breaking Bad and Walking Dead or even more recently with Schitt's Creek. Because of our recommendation and our reach, we can resurrect a show like Suits and turn it into a big pop culture moment but also generate billions of hours of joy for our members.”
Conclusion:
While many tech companies are struggling to grow in the current environment, Netflix put up a rare acceleration in key metrics and revenue, plus expansion on margins and cash. Netflix not only cleared a high bar of 13.1 million paid net additions but was able to guide a strong Q1. ARM is weak but this is expected to be transitory. The MAUs on the ad tier could grow quicker than expected due to channel partners such as T-Mobile. We often look for the issues in a report first, and then work backward to the positives. However, this report was flawless.
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