Meta reported a large beat on both the top and bottom line in Q2, with revenue nearly $3 billion ahead of estimates at $47.52 billion and EPS of $7.14 more than 21% ahead of consensus. Ad impressions growth meaningfully rebounded from the mid single-digits to the double-digits in Q2.
For Q3, Meta also set the bar quite high by guiding for $49 billion in revenue, pointing to a consecutive quarter with >20% growth. For context, Meta was expected to report <15% growth in both Q2 and Q3.
In the bigger picture, Meta gave a line of sight to $100 billion in capex in 2026 as it works to build out its Prometheus accelerator cluster, which Mark Zuckerberg stated is expected to be the first 1+ GW scale cluster to come online next year. Combined with accelerating expenditures, there will possibly be some pressure on operating margin next year.
Revenue Growth Returns to 20% Range
Meta reported 21.6% YoY growth to $47.52 billion in Q2, nine points ahead of its guidance for 12.6% growth to $44 billion at midpoint. Advertising revenue was robust, growing 21.5% in the quarter, a more than five point acceleration from 16.2% growth in Q1.
According to management, the beat was driven by AI unlocking greater efficiency and gains in their ad system: “This quarter, we expanded our new AI-powered recommendation model for ads to new surfaces and improved its performance by using more signals and longer context. It's driven roughly 5% more ad conversions on Instagram and 3% on Facebook.” They also pointed toward advancements in the recommendation system helping to lead to a 5% increase in time spent on Facebook and 6% on Instagram.
In addition, Meta is expanding its tools for smaller advertisers “with a meaningful percent of our ad revenue now coming from campaigns using one of our generative AI features.”

For Q3, Meta guided for a consecutive quarter of >20% growth, seeing revenue between $47.5 to $50.5 billion, or 20.7% YoY at midpoint. This includes a 1% growth tailwind from FX.
Meta did not provide formal guidance for Q4, though it did state that it expects YoY growth to be slower than Q3 as it laps a stronger comp in Q4 2024.
Advertising Key Metrics – APAC Outperforms in Impressions, ARPP Rises Nearly $2 YoY
Ad impressions meaningfully rebounded from 5% growth in Q1 to 11% in Q2, though to confirm this quarter as a possible inflection back to double-digit growth, Meta would need to either maintain this growth or accelerate from here in Q3.
- US & Canada impressions rebounded to 9% growth, up from just 4% in Q1.
- Europe impressions growth was 6%, up slightly from 5% in Q1.
- APAC outperformed with impressions growth of 16%, up from 9% in Q1.
- Rest of World impressions growth was 7%, rebounding from 1% in Q1.

However, ad pricing decelerated slightly, down from 10% in Q1 to 9% in Q2. Meta said this slight deceleration was from stronger impression growth, though pricing benefitted from “increased advertiser demand, largely driven by improved ad performance.”
- US & Canada pricing increased 11% YoY, decelerating from 14% in Q1.
- Europe pricing increased 17%, accelerating from 9% in Q1.
- APAC pricing increased 2%, compared to 3% in Q1.
- Rest of World pricing increased 15%, compared to 17% in Q1.
Overall, ad revenue growth was the strongest in Europe and Rest of World at 24% and 23%, respectively, while US & Canada and APAC grew 21% and 18% YoY.

Meta’s Family of Apps daily average people (DAP) increased 6.4% YoY to 3.48 billion, and average revenue per person (ARPP) rebounded to 14.8% YoY to $13.65. This is a nearly $2 increase from Q2 last year, and closing in on Q4 2024’s record at $14.25.
Meta is working to expand its monetization pathways across its Family of Apps, rolling out video and image ads to Threads and ads to statuses and channels on WhatsApp. However, Meta acknowledged that Threads will not be a meaningful driver, while WhatsApp ads earn lower average prices that Facebook/Instagram as usage is skewed towards lower priced markets.
Margins Improve, but Watch 2026 Expenses
Gross margin held steady with Q1, and operating margin improved sequentially. However, Meta made a handful of key comments about 2026 expenses that could pressure margins down the line.
- Gross margin was 82.1%, flat QoQ and up 0.8 points YoY.
- Operating margin was 43.0%, up 1.7 points QoQ and 5 points YoY.
- Net margin was 38.6%, down 0.7 points QoQ but up 4.1 points YoY.

Meta provided some initial commentary for 2026 expenditures, signaling an acceleration in expenses, with growth likely far outpacing revenue growth. Meta said that 2025 total expenses will increase 20-24% YoY, and 2026 total expenses are likely to increase at a higher rate.
Rising infrastructure costs are the primary driver from a “sharp acceleration in depreciation expense growth and higher operating costs as we continue to scale up” data center infrastructure, followed by employee compensation. Management also singled out energy costs, finance leases and increased spending on cloud services to meet capacity needs as other factors behind higher operating expenses.
However, revenue growth for 2026 is expected to be just 14% to $215 billion, though given the magnitude of Q2’s beat and Q3’s guide (at nearly $6 billion above estimates combined), this is likely too low. Assuming revenue comes in closer to $230 billion, with an 82% gross margin and a 27-30% increase in expenses, operating margin may fall from ~39-40% towards 34-36%.
EPS
Meta recorded a massive EPS beat in Q2, reporting 38.4% growth to $7.14 versus estimates for 14% to $5.90. This was driven by operating leverage and Meta’s large revenue beat.
Heading into the report, Meta was expected to see negative earnings growth in both Q3 and Q4, but given that EPS beat estimates by 21%, it’s likely that these estimates move higher in the coming days/weeks considering the upbeat revenue guidance for Q3 and expenditure guidance remaining relatively unchanged.

For FY25, Meta was expected to report 8.5% growth to $25.90, but given the nearly $1.30 beat in Q3, FY25 EPS is likely to be revised to $27+, or at least 13% YoY.
Cash Flows and Balance Sheet
Operating cash flow margin dipped sequentially, though FCF took a larger hit due to rising capex. Following Meta’s large-scale move to acqui-hire Scale AI for nearly $15 billion, cash and equivalents have shrunk sharply, with analysts questioning how management plans to fund increasing capex come 2026.
- Operating cash flow was $25.56 billion, for a 53.8% margin. This contracted from a 56.8% margin in Q1 but was up from a 49.6% margin in the year ago quarter.
- Free cash flow was $8.55 billion, down more than (21%) YoY as capex rose more than 100% YoY to $17.01 billion. FCF margin was 18%, down from a 24.4% margin in Q1 and a 27.9% margin in the year ago quarter.
- Cash, equivalents and marketable securities totaled $47.07 billion, down from $70.23 billion last quarter. Debt remained steady at $28.83 billion.
Earnings Q&A: 2026 Capex in Focus, Nearing $100B
Meta’s earnings call focused primarily on its heightened expenditures for next year and 2026 capex approaching $100 billion, as well as the monetization pathways for these investments. Management reaffirmed a goal to build out multiple GW of data center capacity in a quest to reach superintelligence, under the belief that it will “improve every aspect of what we do”. However, management also was clear in stating that genAI will not be a meaningful revenue driver this year or next.
Management stated that while the “infrastructure planning process remains highly dynamic, we currently expect another year of similarly significant CapEx dollar growth in 2026 as we continue aggressively pursuing opportunities to bring additional capacity online to meet the needs of our AI efforts and business operations.” Given that 2025’s capex is currently guided to increase ~$30 billion YoY at midpoint, this suggests Meta is targeting $100 billion in capex next year.
CFO Susan Li provided more clarity on the driving factors of this capex increase, saying that Meta expects “a greater mix of our CapEx to be in shorter-lived assets in 2025 and '26 than it has been in prior years,” or higher spending in servers, networking, and data centers to continue building out AI training and inference capacity.
Given the fact that cash and equivalents have shrunk rather dramatically, analysts questioned about how Meta will finance this capex, as it will strain cash flows. Li said that Meta does expect to finance “some large share” of capex itself, though it is exploring other avenues to co-develop data centers with financial partners. She added that some models will “will attract significant external financing to support large-scale data center projects,” giving them some degree of flexibility in their cash spending.
Analysts also questioned Meta about the ROI on this capex, considering how its aggressive push into the metaverse backfired. Management said that “on the core AI side, we continue to see strong ROI,” such as the visible impacts to ad conversions and impressions. On the genAI side, Meta said it is “clearly much, much earlier on the return curve and we don't expect that the genAI work is going to be a meaningful driver of revenue this year or next year,” though the company remains very optimistic about long-term monetization pathways. However, the question here is how much will Meta pour into capex before genAI becomes a meaningful driver – including 2026’s estimate, Meta’s three-year capex is already approaching $200B+.
Damien Robbins, Equity Analyst at I/O Fund contributed to this analysis.
Please note: The I/O Fund conducts research and draws conclusions for the Fund’s positions. We then share that information with our readers. This is not a guarantee of a stock’s performance. Please consult your personal financial advisor before buying any stock in the companies mentioned in this analysis. Beth Kindig and the I/O Fund own shares in "META" at the time of writing and may own stocks pictured in the charts.
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