AppLovin beat on the top line with revenue growth of 68.2% YoY and 11.6% QoQ. Management guidance is for a slight acceleration for QoQ growth of 12.8% in Q4. Growth on the top line is disproportionately flowing to the bottom line with EPS growth of 91.2% this quarter and growth expected to be 65% next quarter. As a reminder, they divested their Apps business in Q2 2025.
Just when you thought AppLovin’s Adjusted EBITDA could not get any better, it expands again 100 basis points QoQ to 82% and is expected to expand 50 basis points next quarter to 82.5% at the midpoint. As we’ve pointed out, this is the best EBITDA margin in the market (that I’m aware of). The cherry on top was free cash flow growing 92% YoY.
The earnings call Q&A was focused on the AXON ads manager self-service platform that launched October 1st. The goal is to quickly scale by offering a self-service interface for Applovin’s 1 billion reach and also help expand Applovin’ from gaming inventory only to also include e-commerce. Previously, Applovin was limited to the number of advertisers the company could manually on board.
Applovin operates in sharky waters as one of the only contenders over the past decade to challenge the walled fortresses of Meta and Google. There is a current SEC probe, which is detailed below. Although the fundamentals are exceptional, this stock is not for the faint of heart with wild swings in both directions.
We look at this and more below!
High Growth AXON Ad Engine Expands with Self-Service Feature
Although very early and based on small numbers, management stated AXON’s self-serve feature is seeing strong traction with advertiser spend growing 50% week-over-week since the launch October 1st. This is invite-only, referral based demand in the e-commerce vertical with the platform expected to open up more broadly in early 2026.
“While it takes a while for new customers to get going, to integrate, to learn how to use our system and to ramp spend, we're already seeing spend from these self-service advertisers grow around roughly 50% week-over-week. It's too soon to be significant, but this type of early growth gives us even more confidence that our platform will excel at being an open platform to any type of advertiser.”
The company uses AI to increase conversion rates; this can be considered a catalyst for future growth if the company expands conversion rates for advertisers compared to competitors. According to management, the model continually learns for better behavior targeting and ad personalization. Generative-AI based creatives are also a feature being built out to generate more effective ads (also leading to higher conversion rates). An area where Applovin sets themselves apart is the 35 second ad creatives compared to 7 seconds on social, which could (presumably) also lead to higher conversions.
According to management, improving conversion rates is a path to sustained growth: “We believe that giving our powerful recommendation engine, a more diverse set of advertisers to recommend will dramatically improve conversion rates, paving the way for elevated growth rates for years to come.”
Overall, it’s important to remember that Applovin is demand constrained rather than supply constrained as they reach over 1 billion users. Therefore, opening up the AXON ad manager to more demand is the primary catalyst for the next few quarters.
According to data from eMarketer shows encouraging signs from the e-commerce sector: clients including Wayfair, Ashley Furniture and Dr. Squatch are scaling six-figure daily budgets. eMarketer adds that early Axon adopters see “strong click-through and conversion rates,” with one brand increasing spend by >500% after testing Axon.
Regarding the size of the AXON ad manager, APP has not disclosed customer count, yet management said they have hundreds of gaming and hundreds of e-commerce customers, or a “platform that might have 1,500 advertisers,” yet opening the platform up could help them scale to “hundreds of thousands of customers” in the long run.
On the call, the following information was shared regarding AXON’s current size: “I think it was in Q1 was $11 billion plus of ad spend. And then the disclosures we've given you across web advertisers and gaming advertisers puts it in the low thousands. So you've got such a high amount of spend for such a low amount of advertisers across over 1 billion daily active users.”
20% to 30% Annual Growth Baseline Hinges on Two Factors
At Goldman Sachs’ Communacopia conference, APP executives dove deeper into the long-term growth framework provided in Q2, calling for a baseline 20% to 30% annual growth. Management explained that this hinges on two primary factors: reinforcement learning and continuous improvement on the ad engine, and opening the recommendation engine up to e-commerce and exposing it to a wealth of new demand.
The update regarding 20% to 30% growth is the self-service platform could help exceed this baseline: “We're still believing very confidently in this 20% to 30% long-term growth rate in our core category. But even in the core, we're beating that. And then now you're layering on, on top of that, all this opportunity with the self-service platform”
Management also hinted that the public launch of Axon and expanding to the e-comm vertical could help drive significant customer growth leading to a flywheel. This was expanded on during the earnings call: “And so you're building up a data set that doesn't just limit itself to the shopping category or the website advertising category. It helps enable better advertising for the gaming customers as well. So you put all those pieces together, and I'm really confident that we're not going to squeeze anyone in our platform. We're probably going to have expansion across the board as we add more demand density and get more data into the system.”
AppLovin Facing SEC Probe
AppLovin dropped ~14% last month on reports of an SEC probe into its data practices, following short-seller and whistleblower allegations that APP used “unauthorized” tracking—such as device fingerprinting—to support targeted ads in ways that may conflict with platform rules (e.g., Apple). These remain allegations; no findings have been announced. AppLovin declined to comment, stating it does not discuss potential regulatory issues.
Financials:
Revenue beat by 4.7%
AppLovin reported strong revenue of $1.405 billion, beating analysts' estimates by a solid 4.7%. The company’s revenue grew by 68.2% YoY and 11.6% QoQ. The growth was primarily driven by the strong gaming advertising revenue, with management stating:
“Our teams delivered multiple incremental lifts in our core models this quarter. And our MAX supply-side platform, one of the best indicators of our end market growth continues to grow at very healthy rates. We also opened up international traffic for advertisers promoting websites or shops in Q3 ahead of schedule.”
Management has guided for a strong Q4 guide of $1.57 billion to $1.60 billion, representing a YoY growth of 58.6% and 12.8% QoQ. The Q4 guide beat the analysts' estimates by 2.3%. Looking forward, analysts expect revenue to grow 33.5% YoY to $7.45 billion in 2026 and 28.2% YoY to $9.56 billion in 2027.
Management highlighted that the priorities include improving the models, onboarding flows, and continued AI integration, positioning the company to acquire a large volume of new advertisers in the future. “Our focus for Q4 and 2026 will be the following, with priority always given to improving our models for all advertisers. We'll continue tuning our onboarding flows and ramping more AI agents into the workflow to support a seamless experience for new advertisers. Once we're satisfied with the quality and experience, we'll open the platform broadly beyond referral basis. We'll be testing generative AI-based ad creatives.”
Advertising Revenue Grew by 68%
The company’s Q3 advertising revenue grew by 68.3% YoY to $1.405 billion. The ad revenue exceeded the management guidance by a solid 5.6%, primarily driven by strong gaming advertising revenue.
Management guided advertising revenue of $1.57 billion to $1.60 billion, representing a YoY growth of 58.6% at the midpoint. Management stated that the guidance incorporates optimism around the e-commerce referral program, continued model enhancements, and the normal holiday seasonality.

Operating Margin of 76.8%
AppLovin’s margin expansion is truly outstanding, primarily driven by strong operating leverage. The company’s AI-powered advertising engine, AXON 2.0, launched in Q2 2023, serving as a game-changer that drove strong revenue and profits. The company’s operating margin has increased from 17.5% in Q2 2023 to a remarkable 76.8% in the recent quarter.
During the Goldman Sachs Communacopia conference, management highlighted that additional costs can be expected with the e-commerce push. They stated: “So as we push into things like e-commerce, where we are going to see new costs that investors should be aware of are for things like API calls as we use LOMs for agentic customer support, campaign analytics and management.”
- Gross profits grew by a solid 72.2% YoY to $1.23 billion, with a gross profit margin of 87.6%. The gross profit margin was up 210 basis points YoY and down 10 basis points sequentially.
- Operating profits grew by 102% YoY to $1.08 billion, driven by solid operating leverage. The operating margin improved by 12.8 percentage points YoY to 76.8%.
- The net profits grew by 92.3% YoY to $835.55 million or a net profit margin of 59.5% compared to 52% in the same period last year and 65.1% in the previous quarter.
- Adjusted EBITDA grew by 79% YoY to $1.16 billion. The adjusted EBITDA margin was 82%, beating management guidance by 100 basis points. Management also guided a strong Q4 adjusted EBITDA margin of 82.5% at the midpoint.

GAAP EPS grew by 91%
The company’s Q3 GAAP EPS grew by 91.2% YoY to $2.45, primarily driven by strong operating leverage. The EPS beat the analysts' estimates by 2.6%. Analysts expect strong EPS growth to continue as they expect it to grow 65.3% YoY to $2.86 in Q4 and 85.2% YoY to $3.09 in Q1 2026.
Looking forward, analysts expect EPS to grow 51.2% YoY to $13.80 in 2026 and 31.4% YoY to $18.12 in 2027.

Free Cash Flow Grew by 92%
The company has an exceptionally strong cash flow margin profile, primarily driven by strong profits.

- Q3 operating cash flows grew by 91.3% YoY to $1.05 billion with a margin of 75%, up 9.1 percentage points YoY.
- Q3 free cash flows grew by 92.4% YoY to $1.049 billion with a free cash flow margin of 74.7%, up 9.4 percentage points YoY.
- The company’s cash improved to $1.67 billion, up from $1.19 billion at the end of the previous quarter. While debt remained the same at $3.51 billion.
- The company repurchased and withheld approximately 1.3 million shares worth $571 million in Q3, which was funded by free cash flows. Over the last 3 quarters, the company has been able to reduce the outstanding shares from 346 million in Q4 2024 to 341 million this quarter. During the quarter, the Board of Directors increased the share repurchase authorization by an incremental $3.2 billion. The total outstanding authorization is $3.3 billion as of the end of October.
Conclusion:
The management team has accomplished an unimaginable feat over the past 1-2 years, yet their success has also attracted short seller scrutiny. What keeps us coming back on this stock is the exceptional fundamentals and the understanding that Applovin is disrupting a massive industry. Thus, the reward could outweigh the risk given management’s strong history of execution.
Equity Analysts Damien Robbins and Royston Roche contributed to this analysis.
Please note: The I/O Fund conducts research and draws conclusions for the company’s portfolio. We then share that information with our readers and offer real-time trade notifications. This is not a guarantee of a stock’s performance and it is not financial advice. Please consult your personal financial advisor before buying any stock in the companies mentioned in this analysis. Beth Kindig and the I/O Fund own shares in APP at the time of writing.
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