AppLovin delivered solid top and bottom line beat in its Q4 2024 earnings release. The company posted 44% YoY and 14.4% QoQ revenue growth to $1.37 billion, beating consensus estimates by 8.7%. GAAP EPS grew for the eighth consecutive quarter, coming in at $1.73, beating consensus estimates by 37.5%. Gross margins were at 76.7%. The Company also raised its forecasts for Q1 2025 and announced an agreement to sell its Apps segment for $900 million in Q1 2025.
The market rewarded its performance with a 24% stock rally. AppLovin has the unique advantage of having a vast dataset of 1.4 billion mobile users. The company has successfully leveraged this data to fuel its AI engine, enabling it to navigate and capitalize on the broader mobile gaming market effectively. AppLovin's data advantage provides a significant competitive edge over its competitors. Very few companies outside of Big Tech possess such a crucial dataset for advertising purposes. This strong moat solidifies the company's future position in the ad-tech industry.
The ad engine AXON 2.0 offers a monumental advantage to AppLovin as the company is ahead in the race for AI-driven advertising. AppLovin is also an arbitrage advertising platform, which means they can quantify the impact of their reach for advertisers by returning back to the advertiser what was spent or more within 30 days. If an advertiser spends $10,000 (or multiples of this), AppLovin is able to return that or more to the advertiser. The company is also unique in that it offers performance marketing for brands and direct-to-consumer. The Trade Desk primarily works with agencies, whereas AppLovin is attracting smaller and medium sized businesses that rely on performance. Most importantly, AXON 2.0 is an AI-powered advertising engine that is continuously improving. Every quarter and every year, AXON becomes more effective by ingesting more data that improves the model through self-learning.
Incidentally, The Trade Desk reported Q4 2024 EPS of 59 cents, beating consensus estimates by 2 cents; while revenues grew 22.32% YoY to $741.01 million, they still missed consensus estimates by $18.55 million. They issued Q1 revenue guidance of at least $575 million versus $574.16 million with an adjusted EBITDA of around $145 million. The stock gapped down 29%.
Revenue Reach Record Highs in Q4
Q4 revenue grew by 44% YoY and 14.4% QoQ to $1.37 billion, compared to Q3 revenue growth of 38.64% YoY and 10.93% QoQ to $1.198 billion. Q4 revenue of $1.37 billion beat consensus estimates for $1.26 billion by 8.7%, compared to Q3 revenue of $1.98 billion, beating consensus estimates for $1.13 billion by 5.9%.
The Advertising segment revenues grew 73% YoY to $999.49 million, up 73% YoY. The Apps segment revenues fell (1%) YoY to $373,29 million. Revenue strength was attributed to positive early results for its e-commerce advertisers during the holiday season, in addition to its mobile gaming partners. The Company signed an agreement to sell its Apps division to an undisclosed party for $900 million, comprised of $500 million in cash and a minority stake in the combined private entity.
Management Q1 2025 guide is $1.355 billion to $1.385 billion, representing a YoY growth of 29.5% and flat QoQ, beating estimates by 3.8% at the midpoint of $1.365 billion. The Advertising revenue Q1 guide is $1.03 to $1.05 billion, midpoint at $1.04 billion and the Apps revenue is $325 to $335 million, midpoint at $330 million.

Margins Consistently Expand Through 2024
Q4 gross margin was 76.7%, slightly down from Q3 at 77.5%, while operating margin was 44.3%, slightly down from Q3 at 44.6%.
Its Advertising segment generated a 78% adjusted EBITDA margin from the adjusted EBITDA of $776.7 million on $999.49 million in revenue. Its App segment generated a 19% adjusted EBITDA margin from the $71.3 million of adjusted EBITDA on $373.3 million in revenue. Even though the revenue will come down by divesting the Apps business, the adjusted EBITDA margin of the company is expected to increase to a high 70% from the current low 60% as the Apps business was a drag on the margins.
Management guided Q1 2025 adjusted EBITDA between 63% to 64%, midpoint of 63.5%, or adjusted EBITDA of $855 million to $885 million, midpoint of $870 million.

GAAP EPS Rises for the Eighth Consecutive Quarter
Q4 GAAP EPS was $1.73, beating consensus estimates for $1.26 by $0.47 or 37.5%. An improvement from Q3 EPS of $1.26, beating $0.93 consensus estimates of $0.93 by $0.32 or 34.8%. GAAP EPS has been improving consecutively from a loss of ($0.22) in Q4 2022 to $1.73 in Q4 2024.
Management didn’t provide specific guidance for Q1 2025 EPS. However, they did provide Q1 2025 adjusted EBITDA guidance of $855 to $885 million, midpoint at $870 million, which also include Advertising adjusted EBITDA of $805 to $825 million, midpoint at $815 million and Apps adjusted EBITDA of $50 to $60 million, midpoint at $55 million.

Steady Cash Flow Improvement, But Debt Remains Stagnant
Operating cash flow has been improving for five consecutive quarters, reaching its highest level in Q4 at $701 million. The same can be said about free cash flow, as it has also improved for five consecutive quarters, reaching a high of $695.16 million in Q4. The accompanying OCF and FCF percentage have also continued to improve in parallel fashion closing Q4 at their highest levels of 51.10% and 50.60%, respectively. However, the debt has grown from $3.1 billion to $3.51 billion in Q4 and has remained stagnant for the past year. The sale of its Apps segment is expected to bring in $500 million in cash, which could be used to pay down some debt.
AppLovin’s debt levels have only grown in the past year to $3.51 billion, and it doesn't seem the company is very concerned about the debt-to-equity ratio of 3.74, whereas The Trade Desk has no debt.

The Apps Segment Will be Sold in Q1 2025
Applovin collects revenues from its Advertising segment, formerly known as the Software Platform revenue, and its Apps segment, which will be sold in Q1 2025. The Advertising segment revenue growth has been stabilizing with 73% YoY growth in Q4. The Apps segment revenue has been falling to (1%) YoY in Q4. Management guided Q1 2025 Advertising revenue growth to 53% and Apps revenue to fall (13%) YoY.

Valuation
Applovin trades at a price/earnings (P/E) ratio of 155.15.
Its forward price-earnings (P/E) of 69.55.
The price/sales (P/S) ratio is 41.49, forward P/S is 30.24.
The company is trading at an EV/EBITDA ratio of 69.6 and a forward EV/EBITDA ratio of 41.7.
However, if we assume a 78% adjusted EBITDA margin after divesting the Apps business, the forward EV/EBITDA will drop to about 35.9.
Debt-to-equity ratio 3.74.
APP stock is up 24% after earnings.
Since AppLovin plans to transform itself into a pure Advertising platform, it may be helpful to see how the leading pure play AdTech platform fares for comparison.
The Trade Desk trades at a price/earnings (P/E) ratio of 135.57.
Its forward price-earnings (P/E) of 42.26.
The price/sales (P/S) ratio is 17.91, forward P/S is 33.61.
Debt-to-equity ratio 0, no-debt.
TTD stock is down (33%) after earnings.
Earnings Call:
AppLovin Moves Beyond Gaming to E-commerce and Beyond
Q4 was the most foundational period since the Axon upgrade in 2023. For the first time, the Company captured “meaningful” holiday shopping advertising dollars beyond solely the gaming category, e-commerce. E-commerce is their new growth driver category. This is bullish as it increases the addressable market.
Applovin reaches over 1 billion people engaged with mobile games daily with engagement times comparable to social media. Applovin transcended beyond advertising for other games as they did historically, but this time included a broader set of advertisers. Applovin's data shows its platform works for all advertisers, not just direct-to-consumer (DTC) brands, which opens up its customer base to the 10 million businesses that advertise online.
The self-service platform is a top priority to meet the overwhelming demand.
“Self-serve and automated tools are going to be really, really helpful. And so, if you look at just the numbers, what gets us really excited is, in a limited pilot of a few customers on the platform, we're driving actually interesting revenue from this category. So, as we start opening up, we think it's going to be really impactful to the businesses of our clients. It's also very, very impactful for the publishers that we work with. All this inventory is mobile games, and it adds variety to the advertising that the customer is getting on a mobile game.”
Divesting the Gaming Apps Business
Applovin will be selling its Apps division for $900 million, comprised of $500 million in cash and a minority equity stake in the combined private company. They did not disclose the name of the acquirer but expect the transaction to close in Q1 2025.
The Apps segment owns over 200 free-to-play games operated by 10 in-house game studios. It will be instrumental in helping them sell their in-game advertising and collect user data. However, they’ve never been a game developer “at heart”. While their games are “free-to-play”, revenue is generated from in-app purchases including virtual items, upgrades and other enhancements. Advertisers bought ads in their gaming apps. Applovin generated $373.3 million from its Apps in Q4 and $1.485 billion in 2024. The Apps segment may be part of the aggregate system that helps the Advertising segment generate its double-digit revenue growth.
They will lose the Apps portion of revenue, which was not a growth engine. Apps revenue dropped (1%) YoY in Q4 and only grew 3% in 2024. While Apps revenue generated nearly 40% of total revenue in Q4 2023, its portion fell to 27% by Q4 2024, as its Advertising revenue soared 73% while Apps revenue lost (1%). Its Apps revenue generated 44% of total revenue in 2023, but due to the 75% YoY growth it ins Advertising revenue versus 3% growth in Apps revenue, that percentage fell to 31.5%.
The new metric moving forward will be adjusted EBITDA per employee (AEPE) as it transitions to a full advertising platform. Q4 generated a $3 million run-rate adjusted per employee, AEPE, in its Advertising segment.
More on the E-commerce Opportunity:
Foroughi stated that his focus has been on streamlining the team and processes. He stated that Applovin is “one of the most financially lucrative businesses to be constantly announcing layoffs.”
Foroughi notes many high-engagement gaming apps that earn most of their revenue through in-app purchases don’t typically run ads—since doing so could hurt their primary revenue stream—but companies like King have shown that introducing non-gaming ads can create extra revenue.
He notes that the traditional mobile gaming ad market has mostly focused on promoting competing games. By bringing in more non-gaming advertisers, the company expects to sell its MAX product and DSP platform to gaming publishers that primarily rely on in-app purchases, thereby opening a new growth opportunity.
“Traditionally, in the mobile gaming mediation market, vast, vast majority of the ads were for games that were competitive to the publisher game. As we execute on bringing on more and more advertisers in non-gaming categories, we think that it's going to be pretty reasonable to sell the MAX product and our DSP platform to these gaming publishers who are monetizing predominantly or exclusively with in-app purchasing, bring on that supply, and that will create another expansion vector.”
When asked about the growth of the e-commerce segment opportunity in 2025 and potential incremental growth to expect from its contribution, Stumpf felt very confident in the ability to contribute a material portion of the revenue from e-commerce activity in 2025.
Foroughi replied, “And the other piece is we've always been a closed-managed platform specifically for mobile games. We now have a lot of proof of life in ecommerce, you've seen it on Twitter, a lot of the noise from customers that are in, but we have not let a lot of customers onto the platform yet as we've been on pilot. As we go more and more open and start attracting thousands and tens of thousands, hundreds of thousands of customers to come on over the coming quarters and years, the business is going to continue to show compelling growth.” He summed it up, “We look at it as one single business and better monetizing the 1 billion-plus daily actives that we see. We don't think about it as revenue from each category matters.”
When asked about the e-commerce solution offering rollout, whether AppLovin is seeing and response from the incumbent competitors.
Foroughi replied, “Yeah. So, I mean, look, we don't look at competition all that much. What I will say is that we're not a platform that's taking the same dollars away from someone else. So, let's compare it to social. If you've got a mattress manufacturer advertising on social today and driving a certain amount of business, and they come on to our platform, what they're seeing are new transactions from customers that they wouldn't have otherwise gotten to respond to their ads. Whether those customers were on social or not might be an issue, but, certainly, there's a lot of overlap. But a lot of customers just won't notice ads in one environment. Now, in our environment, we have a full-screen video ad that captures attention, and they come on to our platform and they're driving incremental sales.”
As e-commerce grows to become a larger portion of revenues, it will be subject to typical seasonality, with holiday periods seeing slightly larger periods of revenue.
When asked about the Apps business sale and whether it would be tranched out rolling off a few studios throughout the year, CFO Stumpf was direct in his response.
“So, we're going to be selling the entirety of the Apps business, Arsenije. So that would all come off of the P&L and the balance sheet all at once. And then timing, as I mentioned, I think, in my talk track that we're targeting for that to close within Q2.”
When asked if the gaming companies are providing any feedback as they move into e-commerce ads, Foroughi responded that the gaming companies are seeing better performance on their platform every quarter since they are a catalyst to their growth. Also, shifting more impressions to e-commerce has its benefits.
“When they start seeing more and more of their impressions shifting to e-commerce, they absolutely love it. If you're a game publisher, your worst nightmare would have been that I'm going to monetize my game with all of my competition's ads. That just sucks as an end product, but that's all they had. And so, we allow all of our MAX publishers to see the advertising list run. Some of those publishers have commented about the number of impressions that are shifting to non-gaming categories. When you see that commentary, they're absolutely excited about it.”
Conclusion:
AppLovin has found a solid niche with in-game advertising due to its own ecosystem of over 200 gaming apps and solid AI engines. Its new e-commerce advertising segment is off to a strong start and looking to be a potentially lucrative source of more advertising revenues. Notably, the Company doesn’t report how much those revenues were in Q4 or will be moving forward. The rollout of its self-service platform will be a key catalyst once it's released. AppLovin also has high hopes of entering the lucrative CTV segment.
AppLovin’s success has been entirely based on gaming companies advertising to mobile gamers.
The company is planning to introduce new advertising segments to the 1.4 billion users they serve in 2025, which is likely to help the company grow into the foreseeable future. The catalyst for 2025 is expected to broaden to also include a self-service platform for all types of web-based advertising.
AXON 2.0 is an AI-powered advertising engine that is continuously improving. Every quarter and every year, AXON becomes more effective by ingesting more data that improves the model through self-learning. The management has been quite clear they believe these step-ups in model efficiency can help to maintain a 20% to 30% growth rate in gaming alone, and not accounting for the new web-based advertising catalysts expected in 2025.
The I/O Fund is actively looking for an entry into this stock with a final, multi-year price target that is multiples higher than where it’s trading today. It’s normal for an investor to feel like they’ve missed out; we think that thought will be a distant memory in a few years’ time. Keep an eye on your trade alerts and watch our Thursday webinar replay where Knox recently covered the plan for adding AppLovin to the portfolio.
Jea Yu, Equity Analyst at the I/O Fund, contributed to this article.
Please note: The I/O Fund conducts research and draws conclusions for the Fund’s positions. We then share that information with our readers. This is not a guarantee of a stock’s performance. Please consult your personal financial advisor before buying any stock in the companies mentioned in this analysis.
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